Your Funnels Are Bleeding Money
I create segmented customer acquisition funnels that match your message to your audience at every touchpoint - turning more of your traffic into paying customers without increasing ad spend.
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Segment-specific landing pages that speak directly to each audience's pain points and motivations
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Message-match optimization from first ad click to final purchase across all traffic sources
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Data-driven funnel strategies that have generated $55M+ in client revenue and 200-400% conversion improvements
"Michael really gets our audience and knows how to write messages that resonate, which has boosted our conversion rates."
- Sarah Vilensky, Founder & CEO at Blossom Essentials
Your Marketing Funnel is Bleeding Money (And You Probably Don't Even Know It)
Wasted Ad Spend
You're paying for clicks from LinkedIn executives, Facebook moms , and Google searchers in every awareness stage - then sending all of them to the same generic homepage that speaks to none of them.
Poor Conversions
Your Google Ads convert at 2%, but your Facebook traffic converts at 0.5%. The problem isn't your traffic (or is it) - it's likely the half-hearted segmented landing page you're sending them to.
Frustrated Visitors
Someone clicks your 'Time-Saving Software' ad or 'Close More Sales Leads' ad and they land on a page talking about 'Innovative Enterprise Solutions.' They leave in 3 seconds.
The average company loses 67% of potential conversions by using one-size-fits-all funnels. But what if you could create custom experiences for each audience segment?"
My SEGMENT Framework
How I generated $55M+ in revenue for one client when they had no proven concept, no marketing strategy, and no creatives using my 7-step methodology for creating segmented funnels that actually convert.
7-Step Funnel Optimization Process:
Scan
Market & competitor research
Establish
Audience segmentation
Generate
Message-match strategy
Manufacture
Custom asset creation
Execute
Launch & optimization
Nurture
Performance scaling
Transform
Scale winning segments across new channels
Results That Speak Louder Than Promises...
Alexa Young, CA
“Testimonials provide a sense of what it's like to work with you or use your products. Change the text and add your own."
Morgan James, NY
"A great testimonial can boost your brand’s image. Click to edit and add your own."
Lisa Driver, MI
“Have customers review you and share what they had to say. Click to edit and add their testimonial.”
Let's Transform Your Funnels
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🔍 SCAN
Market Intelligence
Market & Competitor Research "Deep-dive analysis of your market, competitors, and current funnel performance to identify untapped opportunities.
Asset Creation
🛠️ MANUFACTURE
Custom Funnel Development "Build segment-specific landing pages, ad creative, and email sequences optimized for each audience.
Audience Segmentation
🎯 ESTABLISH
Strategic Audience Segmentation "Map your customer segments by behavior, demographics, and psychology to create targeted funnel experiences.
Launch & Optimization
🚀 EXECUTE + NURTURE
Implementation & Performance Management "Launch your segmented funnels with continuous A/B testing, optimization, and performance scaling.
Message Strategy
💡 GENERATE
Message-Match Strategy Development "Craft segment-specific value propositions, emotional appeals, and messaging hierarchies that convert.
Growth Expansion
📈 TRANSFORM
Scale Winning Segments "Expand your highest-converting segments across new channels and markets to multiply revenue.
About Me
15+ Years of Turning Words Into Revenue
'm Michael Pilolla, and I've spent over 15 years writing copy that converts and optimizing funnels that generate millions. I've worked with e-commerce brands, SaaS companies, B2B services, and DTC products across every stage of the customer journey.
After generating $100+ million in client revenue through copywriting and conversion optimization, I discovered that the biggest opportunity wasn't better copy - it was better funnel segmentation.
Now I help companies stop wasting ad spend on generic funnels and start converting more traffic with segment-specific experiences.
CXL Certified • HubSpot Certified • 15+ Years Experience • $100M+ Generated
